Do you have a marketing freelancer toolkit? While mine is a little all over the place these days since I don’t take on social media clients, when I was a full-time social media manger, it was vital to have all the tools I needed. Whether that was tripods, ring lights, microphones or more, I needed to have it all together to make I sure I got the content we needed at events or social media photoshoots.
Lighting for Your Marketing Freelancer Toolkit
One of the easiest things you can do to make your content look more professional and engaging is to use good lighting. A window facing the subject will do the trick, but if you know you’ll be filming during these dark summer days, you might want to invest in lighting.
Beginner
Lighting for Instagram Reels can be as simple as a clippable ring light. These work great when you don’t want to set up much equipment. They’re also good for live streams or clipping them on your phone as you walk around.
Intermediate
If you don’t want to be holding your phone though, the next level up is to invest in a ring light tripod. These are really helpful if you’re going to be filming more than just your own face. Maybe you want to show a cooking video or you’ll be filming your whole team. This gives you the option to incorporate a bit more into your content and be hands-free (although, a selfie stick can also accomplish this, see below.)
Advanced
The more advanced option is to invest in the lighting that photographers use. Now, I’m no professional photographer so there may be better options, but I like the lights that use an umbrella to diffuse the lighting. You can use one straight on or two on either side of the subject. If you’re planning to get into videos for YouTube or another long-form platform, these are a great fit.
Tripods for Your Marketing Freelancer Toolkit
Beginner
If you want to bring some stability to your Reels or incorporate more of the background, a selfie-stick is a great place to start. This version converts to a tripod as well. It’s made specifically for your phone so you can set it up anywhere you need.
Intermediate
If you need a bit more than just the standard selfie stick, there are also options that come with lighting (like above) and/or a microphone. Sound makes a big difference when it comes to videos online. With your video content, you’ll often be using someone else’s sound but sometimes you’ll be talking to the camera. If more of your video content live sound, you’ll want to check out the microphone options below.
Advanced
Depending on your business, you might need a view from above for a baking video, nail art, crafts, etc. There are quite a few variations of this type of tripod. Here’s one that is simple but can be used on a variety of surfaces and heights.
Microphones for Social Media Videos
Sometimes you can also do a voice-over, record a speech or talk directly to the camera. When you do that, you’ll want to have a clear sound. It’s actually one of the biggest things that can tank your video content. People get irritated easily when the sound is off and social platforms can even tell when your sound is suboptimal.
Beginner
You might have seen people talking in their videos with AirPods in or even the classic iPhone headphones. The reason for this is that these provide more direct sound for your videos. The microphone is simply closer to your mouth. AirPods are pricey, but since a lot of people already have these or the basic headphones, I’m putting these in the beginner category.
Intermediate
Based on just the price, I could have switched the beginner and intermediate in this category. But I’m including this option in the intermediate since I doubt many people own this. You can buy microphones that connect directly to your phone.
There are also ones that clip to your clothes. These free up your hands but be careful of noise made from movement or turning your head away from the microphone. It’s still better than the mic on your phone though.
Some of them are cute, funny little ones that can be incorporated in your videos. You might feel silly using them but some of the top influencers use these (Tinx, Tefi, etc.)
Advanced
If you know you’ll be filming while walking or outside, you might need something a bit more advanced. I recommend looking for a fuzzy microphone like this. Just be sure you find one that can connect to your phone or find an adapter that you can use to make sure it’s connected.
That’s it! Best of luck to all the marketing freelancers out there. It’s a hard gig, but a fun one!
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