Why is blogging for businesses important? There can be a misconception that blogs are for cooking recipes or motherly advice. However, blogs can be a strong tool for your website SEO, social media, and general marketing.
In this blog, I’ll walk you through why blogs are important for businesses and give you some tools to get started with your own blog.
Blogs & SEO
SEO, also known as search engine optimization, is what determines where your website lands on Google search results. This can be a big deal when you’re trying to beat out a competitor in a similar industry.
If you’ve heard anything about SEO before, you’ve likely heard that it’s all about keywords. Someone types in “landscaping in Spokane,” and websites that have those keywords will show up.
Now, you could just have those keywords throughout your website and hope that’s enough to rank. However, a blog gives you a new page on your site and a new opportunity for keywords. You can include your main keyword throughout the blog to increase the chances you’ll be found for those searches.
You can also add some more specific keywords. For instance, instead of “landscaping in Spokane,” I might want to say “commercial property snow removal in Spokane.” While that might not be a full page on your website, you can write a blog on that subject explaining how it works or tips for commercial properties.
Blogs & Social Media
One of my favorite things to do with a blog is to use it as the inspiration for social media posts. A blog should provide something educational or entertaining that your ideal clients will want to read. That’s exactly what you want for your social media content as well.
If you want some ideas for how to repurpose your blog, check out my eGuide on the subject. This PDF download walks through various ways that you can use your blog, including social media content, monetization, SEO, and more. It’s meant to make sure you don’t spend time or money on a blog without making the most of it everywhere you can!
Blogs & Email Marketing
Aside from your website and social media, your blog can also inform what you’re sharing in your monthly email newsletter. If you’re providing helpful information on your blog, that could even be a tool to get more people on your email list. The promise of an email that is actually worthwhile can be enough to get people to subscribe.
Blogs & Digital Advertising
For advertising, using something helpful and interesting like a blog could be a great way to get new website traffic. The nice thing about that is you can then retarget any website visitors with more specific ads about your services.
Let’s say you do leadership coaching for executives. You have a new offering specifically for those in the tech industry. You can write a helpful blog about leadership lessons or mistakes for tech executives and run that as an advertisement. Because a blog just comes across as helpful instead of an ad, people will be more likely to click on it, and the people who do click will be interested in that particular subject. Now, you have a group of people you can retarget with another advertisement.
This type of advertising can be done on Facebook, Instagram, Pinterest, and LinkedIn, depending on what makes the most sense for your business.
Want to start a blog for your business?
If you’re convinced that a blog could help your business, check out my other blog about how to get started in the world of blogging.
If you’re convinced but don’t want to do the blog by yourself, check out my business blogging packages.