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The Demographics of Social Media Platforms

How much do you know about the demographics of social media platforms? Do you have general assumptions or are they based on statistics? Recently, I was interviewed by Spokane Talks Media. In that interview, I was asked what social media platform I recommend for most...

The Three Types of Content to Post on Social Media

Would it shock you if I said there are only three types of content that you need to post on social media? It’s true!  Social media marketers are always dividing up content to make scheduling a little bit easier. After all, it’s much nicer to come to your monthly...

Is a LinkedIn Company Page or a Personal Profile more effective?

This is a question that I’ve thought about for quite awhile. Which one will be more effective for your business: a LinkedIn company page or a personal Profile?  Part of it depends on the type of business you have, how large your company is, and who your employees...